Breaking The Ice Episode 4
Valentine's Day with the Canucks
Outlets
Sportsnet Pacific, CanucksTV, In-Arena Video Board, canucks.com, NHL.com, Fort Nucks Blog, X via Roberto Luongo
Overview
For Valentine's Day, I wrote a series of hockey-themed Valentines that were featured in Episode 4 of the Vancouver Canucks' Breaking the Ice series giving fans a fun, shareable way to celebrate the occasion. These Valentines resonated with a niche but passionate audience, strengthening fan engagement through originality and relatability. This was executed in 2013 and has been adopted by many NHL teams in the years following.
Accolades
"Actually pretty witty" -Kevin Bieksa
”Sweet but groan-worthy” -Huffington Post
"You're Gilling Me is still remembered years later" -Red Hamilton
Original Drafts
Televised Cut
Breaking The Ice Episode 7
Don Cherry Dresses The Canucks
Outlets
Sportsnet Pacific, CanucksTV, In-Arena Video Board, canucks.com, NHL.com, sportnet.com
Overview
Episode 7 of the Vancouver Canucks’ Breaking the Ice series featured a collaboration with CBC’s Don Cherry and Ron McLean, where players were matched with suits based on their personalities and style. The segment offered fans a lighthearted glimpse of internationally-acclaimed personalities off the ice, blending fashion with humour.
Behind the scenes, the production faced a razor-thin window between Hockey Night in Canada commitments, requiring careful orchestration and quick execution. Delivering under those conditions highlighted both creative agility and PR impact, resulting in a memorable piece that resonated with fans and media alike.
Accolades
"Brilliant" -Ron McLean
"Downright fantastic" -Vancouver Sun
Behind The Scenes
Televised Cut