Outlets
Toys“R”Us digital, website, and social channels
Overview
In partnership with Toys“R”Us, I wrote and directed a four-episode digital series to build anticipation for the launch of the Rusty Rivets toyline. The content was strategically released as a countdown leading up to release day, designed to keep the audience engaged and excited.
Through an adventure-driven narrative, the series followed Rusty, Ruby, and Botasaur on a mission to “save the toy launch.” By combining humor, action, and character-driven storytelling, the episodes connected with kids ages 7–15 while simultaneously reinforcing brand awareness for parents and retailers. The serialized rollout built momentum and amplified the launch, helping establish Rusty Rivets as a fresh player in the toy aisle.
Script
Behind The Scenes
Storyboards
Final Cuts
